These are the images pet food manufacturers promulgate through the media and advertising. This is what the $11 billion per year U.S. pet food industry wants consumers to believe they are buying when they purchase their products.
The difference between what consumers think they are buying and what they are actually getting is exactly in opposition to "Truth in Advertising." This is a discussion in very general terms on the most visible name brands -- the pet food labels that are mass-distributed to supermarkets and discount stores -- but there are many highly respected brands that may be guilty of the same offenses.
What most consumers don't know is that the pet food industry is an extension of the human food and agriculture industries. Pet food provides a market for slaughterhouse offal, grains considered "unfit for human consumption," and similar waste products to be turned into profit. This waste includes intestines, udders, esophagi, and diseased and cancerous animal parts.
Three of the five major pet food companies in the United States are subsidiaries of major multinational companies: Nestlé (Alpo, Fancy Feast, Friskies, Mighty Dog, and Ralston Purina products such as Dog Chow, ProPlan, and Purina One), Heinz (9 Lives, Amore, Gravy Train, Kibbles-n-Bits, Nature's Recipe), Colgate-Palmolive (Hill's Science Diet Pet Food). Other leading companies include Procter & Gamble (Eukanuba and Iams), Mars (Kal Kan, Mealtime, Pedigree, Sheba, Waltham's), and Nutro. From a business standpoint, multinational companies owning pet food manufacturing companies is an ideal relationship. The multinationals have increased bulk-purchasing power; those that make human food products have a captive market in which to capitalize on their waste products, and pet food divisions have a more reliable capital base and, in many cases, a convenient source of ingredients.
To gain a greater understanding of the magnitude and degree finance plays in these industries and how important the marketing strategies are to these companies, please review the following article from the Wall Street Journal, 1997:
Colgate-Palmolive Company
Directors;
c/o Office of the General Counsel .............. 300 Park Avenue; Eleventh Floor:
New York, NW 10022-7499(800)
Phone:800-778-6080 Fax Number:212) Fax: 212-310-2371
Email: directors@colpal.com
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H.J. Heinz Company
World Headquarters;
P.O. Box 57 :
Pittsburgh, Pennsylvania 15230-0057
Phone:412-456-5700 Fax Number:212)
To contact: www.heinz.comLL
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Nutro Products, Inc.
445 Wilson Way :
City of Industry, CA 91744
Phone:800-833-5330 Fax Number:212) Email: http://www.nutroproducts.com/contact.asp
If you see articles or commercials that you now know are injurious to carnivores, please record them and send them on to us. We will collect the facts to present cohesively in an appropriate manner when the time is right. The pet food companies are owned by the large food corporations, and will not give up their present manufacturing processes until it is impossible to ignore the truth (provided by those who are tired of the lies that promote disease in our animals.) Please document any communication with the pet food companies that may help us, and if we can be of any help to you to do so, by all means, contact us for support! Your efforts are appreciated by all who wish a better life for companion animals, and mostly, by the animals!
Nestlé USA, Inc.
800 North Brand Blvd.
Glendale, CA 91203
Phone:
818-549 60 00
818 549 69 52
Email Nestlé
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Mars Corporation
Masterfoods USA
MasterFoodServices™
P.O. Box 29333
San Antonio, TX 78229
Phone:
800-432-2331
Email: mfs@directhitdata.com
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Procter & Gamble
General Offices
Cincinnati, OH 45202
Phone:
513-983-1100
Email Procter & Gamble
